Social Media Marketing Strategies: The “Tweet In”

by peggyd • April 9th • has no comments yet!

Tweet-Up Invitation:

  • When:  May 20
  • Where:  Twitter.com
  • Time:  8 Eastern, 6 Mountain, 5 Pacific
  • Hosts:  @LinkedInExpert, @FreeRangeMom, @MariSmith
  • Hashtag: #tweetin

Social media either already is, or will shortly become a vital aspect of your marketing plan.  Michael  Stelzner recently said “it is the nature of social media to share.”  In that spirit I’m joining Viveka von Rosen and Mari Smith on twitter to talk about a powerful networking strategy – the Tweet-In.

If you don’t already know my partners in tweets, Mari Smith (@MariSmith) or Viveka von Rosen (@linkedinexpert), by all means, check them out.  Together we hope to share with you some of the powerful strategies we’ve developed and utilized over the thousands of hours we have spent online.

The Tweet  In

The Tweet In looks like any “chat” on Twitter.  Using the hashtag # to define your topic to your followers, you can all chat about the same subject, gaining information and positioning yourself as a thought leader in your industry.   For a quick video on the mechanics of a Tweet-in visit my hash tag blog post or @MariSmith’s for great videos.

What differentiates the Tweet In from the fabulous tweetchats already practiced on Twitter (#gno, #followfriday, #journchat, etc) is the pre and post production.

Pre-Production

  1. The first thing you will want to do is find some amazing strategic partners to create your Tweet In with.  I connected with @linkedinexpert  and @marismith through tweets.  Obviously having the weighty presence of two social media stars can help elevate the significance of your Tweet In.  Also, it’s nice to have someone to share the load with.
  2. Choose an interesting subject and have opinions about it
  3. Choose a date – and you might want to make it a recurring event.
  4. Create a post to share on your individual blogs to tell your followers a little bit more about the upcoming Tweet-In.
  5. Start inviting people to your Tweet It up to a month ahead of time (we are all busy people who need to schedule)
  6. Create a “guest list” or  “resource list” (perhaps list them on your blog as well)
  7. Tweet about the event, and tweet some more.

8.       Ask others to RT the event.

Post-Production

  • Record (by cutting and pasting) the best tweets from your Tweet In
  • Write another blog and highlight your findings
  • Use information from you Tweet In to create a webinar, seminar or blog (make sure you get permission to use Tweets if you are going to quote anyone)
  • Post results on a blog, or invite those who attended the Tweet in to you webinar or event (you might offer then a discounted rate, or event give them a promo code to get in free).

Tweet In Benefits

  • Build your network
  • Make strategic connections
  • Spread relevant information
  • Gain testimonials
  • Increase traffic to your blog and/or website
  • Gather information for your own business (webinars, events, blogs, white papers)
  • Increase business
  • Attract potential clientele
  • Attract PR
  • HAVE FUN

What’s our Tweet In About

The May 20th will focus on how to effectively use Tweet Ins as well as other social media networking strategies we have found effective to build relationships and share content on and off Twitter.  Join us and ask us questions, tell us your successes, agree or disagree with us.  We hope to see you there!

Some Social Media Marketing Folks You Might Want to Follow:

@MikeONeilDenver (The real LinkedIn Expert)

@LoriRuff (An expert on Marketing, LinkedIn and Women)

@LaurieMacomber (The Google Guru and SEO copywriting queen)

@SMBizGuru (Small Business Guru)

@GMarketingGuy (Guerilla Marketing dude and social media marketing evangelist)

@Michael_Stelzner (King of the white paper and author of “Social Media Marketing Report”)

(Big thanks to Viveka von Rosen for writing the meat of this article.  The orginal version can be seen here.)

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