Idea Source: the best of marketing & PR on the web for the week of June 22, 2009
Social Media Today, whitepaper
While this report is primarily targeted towards the banking industry as it’s title suggests, it does present some interesting community customer service forum ROI data gathered by Joe Cothrel and Bill Johnston. Here are 3 of my sample insights from the report:
- Community users remain customers 50% longer than non-community users. (AT&T, 2002)
- Community users spend 54% more than non-community users. (EBay, 2006)
- In customer support, live interaction costs 87% more per transaction on average than forums and other Web self-service options. (ASP, 2002)
All Things Digital, Peter Kafka, June 24, 2009
Interesting review of Outside.in and a potential new model for journalism staffing. Outside.in is worth exploring as a micro-geographic content aggregator as well. Type in your zipcode and see who’s reporting in your neighborhood.
Copyblogger, Mike Wasylik, June 22, 2009
There were a number of articles recently about Facebook’s empire building (aka the Great Wall of Facebook). This post was the quickest read. Food for thought – links posted on Facebook don’t add to your site’s SEO. “Facebook wants to be the Google killer… don’t let it kill your site, too! Start planning today to get Facebook users to your site and keep them coming back for more.”
Advertising Age, Adrienne Waldo, June 25, 2009
This a great follow-up to my niche social networking community find last week (http://traffikd.com/resources/build-your-own-social-networking-site). This week’s post explores the benefits of hosting your own small, topic-specific social media site.
Why Healthcare Marketing Must Go Social
Eric Weaver, presented to Puget Sound AMA luncheon, June 24, 2009
While the presentation is ostensibly aimed towards healthcare, it is packed with insights about how social media is the tool for all brands should use to build trust, social media ROI strategies and much, much more. The best part about Eric’s slide decks are that you don’t have to have been there to get a ton out of reading them. Thanks, Eric, for posting your deck after your talk so those of us that weren’t able to be there could still benefit.
ReadWriteWeb, Frederic Lardinois, June 24, 2009
This post about downstream traffic from Google, Twitter and Facebook gives the consumer behavior insight that no marketer should miss. No surprise, most downstream traffic is entertainment based – which supports what many avid social media users know – that Twitter and Facebook time often replace time spent watching TV (or happen while watching TV).
A couple of Twitter search sites worthy of note:
BackTweets See all conversations pertaining to a specific site.
Twazzup Search that includes most popular links by keyword and who is tweeting the most about the subject at the time of the search.