10 Qualities Required to Produce Successful Business Writing


Effective writing is more than putting pen to paper

You probably have lots of good writers in your organization.  But do the members of your writing team have what it takes to produce content that inspires your audience to take action?

Effective writing captures attention, engages the reader, builds trust, spurs action, and complies with relevant laws and restrictions.

Effective writing is more than putting pen to paper. Successful writing requires:

1. Time
2. Inspiration
3. Creativity
4. Planning
5. Organization
6. Persistence
7. Editing
8. Proofing
9. Flexiblilty
10.Knowledge

Do the members of your writing team possess the 10 essentials of effective writing? If not, your content may not be delivering your message as effectively as it could be. Contact me. I’m ready to help you fill in the blanks.