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What’s in your RSS reader?

February 12th, 2010

In the last couple of days I’ve explained what an RSS reader is to three people.  It is a good reality checked to realize how many people have never heard of RSS much less have tried it.

For the uninitiated, I’ve posted a great YouTube video at the end of this post that’s been watched over a million times (see why I need a reality check?)

I finally got the hang of reading my RSS with my mobile phone.  I check in and scan the headlines in the morning, right before I read my *gasp* newspaper.  I don’t think I could keep up with social media and marketing news without it.  I get nearly 100 headlines daily.  Imagine if that came all as email subscriptions?  Can we just say “delete all.”

I just put together a list of what I’m reading on my RSS for some MBA students I’m working with from Pacific Lutheran University.  It inspired me to write this post and to ask you: What RSS feeds do you subscribe to?  I hope you’ll feel inspired to leave your “must read” favorites in the comments.

Social Media Trends RSS Feeds

http://www.smartbrief.com/news/SocialMedia/index.jsp

http://thenextweb.com/

http://www.readwriteweb.com/

http://www.socialmediaexaminer.com/

http://www.imediaconnection.com/

Internet Marketing RSS Feeds

Blogging:  http://www.problogger.net/

SEO:  http://www.seomoz.org/blog/

Emarketing Data:  http://feeds.emarketer.com/Articles.xml

Inspriation: http://sethgodin.typepad.com/

Facebook Trends RSS Feeds

http://www.allfacebook.com/

http://www.insidefacebook.com/

RSS readers made really really simple

Bookmark These Twitter Reference Sites!

February 5th, 2010

Twitter has come a long way in recent months to being a mature social media platform.  One of the great things that comes with that maturity is there are now some comprehensive reference sites that have been built to describe all things Twitter.  Here are three that I’ve bookmarked as worth a repeat visit:

Twitter 101

Top of my list has to be the guide that Twitter built itself.  It’s targeted towards helping businesses develop best practices (according to Twitter), case studies and other resources.  This guide has been around for a while, but surprisingly few people actually refer to it.  Definitely a must for the newbie Twitter marketer.

The Twitter Guidebook by Mashable

The ultimate reference library of what the esteemed social media blog Mashable deems to be the best articles about Twitter.  Covered here are Twitter 101, Twitter for Business, following/sharing/managing Twitter, and much more.

OneForty.com Popular Twitter Apps

Finally an all-in-one site that lists and rates all of the Twitter apps out there.   The list is categorized by platform (mobile device, PC, etc) and categories such as advertising, music or games.  If you love the power of Twitter apps, you’ll be visiting this page again and again.

Did I miss any reference pages you frequently use?  Please pass them on in the comments.  So many web pages to surf, so little time!

9 Steps for Real Facebook Privacy

December 11th, 2009

Facebook is trying to make everyone feel safe and secure with their new privacy stance.  But no matter how they whitewash it, they are pushing their users towards less and less privacy.  Chipping away at it around the edges and making it very difficult to truly secure your account.

I’m all about being open on the web.  I’m on Twitter after all.  But I use Facebook for a completely different purpose.  And some of us have legitimate safety reasons for not wanting their Facebook posts or friends list to be public.  You don’t have to be in a federal witness protection program or be a victim of domestic violence, to need to have your geolocation kept under wraps.  With the new Facebook settings you MUST go out of your way to ensure your location is private.  And while you’re at it you might want to be sure that you really want to share everything with everybody.

1.  The key to being private on Facebook is to be careful about who you friend.  Duh.

2.  Make sure only your friends can see your status updates.  Go to Privacy Settings and lock down everything so only your friends can see it.  You probably already did this.  Here’s where it starts being tricky.

3.  Go to Search Results privacy and change your settings so that your status updates can only be found in your friend’s search results.  Otherwise, everyone can see what you post about by searching a keyword you’ve used.

4.  Make your friend list private.  a) go to your profile page (click on Profile at top menu), b) look for your friend list box on the left side of the page and click the little pencil in that box.  c) uncheck the “show my friends on my profile” box.  (Note, I’ve heard that this i not a fail safe method.  Some mobile apps may be able to see your friend list even if you mark it private.)

5.  Under Account Settings click the Facebook Ads tab, and select the box “Allow ads on platform pages to show my information to no one”

6. Be sure to go to the Applications and Website section of the Privacy Settings and see what you allow your friends to share about you.  To quote Facebook, “If your friend uses an application that you do not use, you can control what types of information the application can access. Please note that applications will always be able to access your publicly available information.”

7.  Keep embarrassing photos of you private by going to Privacy Settings–> Profile Information, find Photos and Videos of Me (Photos and Videos you’ve been tagged in), and check “Only Me.”  That way your friends can tage that photo you’d never want your client to see without you having to run around and do as much damage control.

8.  Stay vigilant.  Facebook keeps changing their privacy settings. Join a privacy fan group.

9. Be sure to double check your profile to see what it looks like. When I did I discovered that my gender and Pages I belong to are visible.  (If you care if your gender shows up, go to edit profile and uncheck the “show sex in my profile” under the basic information tab.)

Have you figured out how to make the Pages you follow invisible?  Do you care about your on-line privacy in Facebook?  I’d love to hear from you.

Small Business Plate Spinning

December 7th, 2009

Blog. Bookkeeping. Marketing. Client Communications. Billable Hours. Holiday Festivities. Twitter. Facebook. LinkedIn. Filing.  Coffees.  Meet-ups.  Self Care.

As a small business owner, I often feel a bit like a vaudevillian plate spinner. If you don’t remember the act, take a peek at it a comic send-up of it here: Erich Brenn Plate Spinning on the Ed Sullivan Show (sorry there’s an ad that precedes the clip.)

If each of those plates represents one of the things I have to do to keep my business afloat, I feel like I have about 5 more plates than is humanly possible to keep going. I’m always neglecting some part of my business- except my clients. (No wonder it’s easier to coach someone else on getting their blog post done, than to write on myself!)
For a long time I fretted about the plates that kept crashing to the ground and breaking. But now I have a new philosophy: my job is not to keep all of the plates spinning at once, my job is to prioritize the urgent needs and rotate the plates through so that all of them get attention to over time, and that none of them get neglected.

Working on two levels

Not to go all Stephen Covey on you, but I keep two lists. One list is everything I should be doing to accomplish my long-term strategic business goals. And the second list is the things I have to get done today. It’s easy to get distracted by Twitter and never get a blog post done. And bookkeeping only needs to happen once a month, but then it’s a pretty big chunk of time I need to set aside for it. I make sure I do one small task that advances my long-term business goals every day.

Making time for social media

The most common question I get about social media is where do I find the time to do it? Isn’t it just one more plate to try to keep up in the air?  In truth, social media doesn’t take that much time when you prioritize what you want to accomplish with it. Sure relationship building takes a lot more time than broadcasting a new blog post, but you don’t have to do it every day. And certainly planning a Twitter event or promotion takes significantly more time than a quick 140 character hello.
If I view my day’s tasks as an ever rotating list of core responsibilities, I’m better able to keep more “plates” actively spinning and keep my strategic objectives moving forward. It’s better to get one thing accomplished every day, than to have five half completed projects come crashing down.  Sometimes that means I have time for active social media engagement, and sometimes that means I’m just making a quick tweet and going on to other projects.
How does social media factor into your strategic business objectives?  And what do you do to keep your plates from crashing?

Check out this post post on plate spinning and motherhood.  Nice to know I’m not the only one this metaphor resonates with!

Twitter isn’t for everyone

November 16th, 2009

Before jumping into Twitter you need to take a step back and answer 5 questions.

Click to continue reading “Twitter isn’t for everyone”

Juxtaposition and Happenstance

September 30th, 2009

Sometimes the best ideas come from unexpected quarters.

On Monday my son had a major hissy fit and pushed a chair across the room up into its partner.  Sitting in the aftermath of his rage, I saw the two chairs together and realized that the couch could fit in that space.  Five minutes later I’d discovered the perfect living room layout - one that I was never able to divine despite experimenting with many arrangements over the last 15 years.

Sometimes it takes shoving things around where they don’t belong or letting a random event give you a new point of view you hadn’t seen before.  Many artists view mistakes as opportunities to reveal creative genius.  I’m glad my son reminded me to have sit with my mistakes for a while and be inspired from them.  If I hadn’t, I would never have seen how my living room was clearly meant to be.

What do you do to shake up, inspire and get your creative juices flowing?  I’ll be happy help you rearrange your marketing point of view.

Is social media a fad?

August 17th, 2009

When I watch this video for the first time, 55,360 people had watched it. I shared it on Twitter, copied and pasted the link into my linkedin status and posted it here in my blog. That’s how good I think it is. Take four minutes and watch it. Then tell me, did you pass it along to anyone you know? And what method did you use to share it?

Click to continue reading “Is social media a fad?”

Innovative social media marketing tactics proven to generate buzz

July 22nd, 2009

Do you have time to read an 11 page interview that reveals cutting edge social media marketing tactics?  No?  I didn’t think so.  I read it, however, and have summarized three of the best points for you below.

The interview was with whitepaper writer, Michael Stelzner.  Last spring Stelzner used innovative social media tactics to market his social media webinar, The Social Media Success Summit.  Why I paid attention — he had the best webinar landing page I’d ever seen.  Stelzner stood apart from the pack and I wanted to learn more.  Why you should pay attention, Stelzner successfully experimented with never-tried social media marketing techniques and shared much of what he learned in this interview.

Three not-to-be missed findings:

Press Releases aren’t dead, but they are changing.

  • Start by writing your press release with with keywords in mind.
  • Send your press release through a press release distributor, like PRWeb, using their social media version for maximum exposure.
  • Bloggers, looking for content, will see your release through Google or Yahoo news alerts. And, if your content is good, they’ll write about it in their blogs. Stelzner calls bloggers “citizen journalists.”
  • Consumers are also increasingly using news alerts to track subjects they are interested in. Your release goes straight to these consumers.
  • While Stelzner did publicize his event directly to Mashable and Technorati, he said it wasn’t worth the time it took. His impression is that these sources are more likely to cover an event when they discover it for themselves.

Build a network of influential people to help you spread the buzz about your event.

  • Twitter works to spread news in a viral fashion through retweets.  Each time you have a link retweeted by someone else it is seen by a much broader audience AND you increase the number of impressions of your message in your core audience.
  • When several people share the same story all during the same time period, it is more likely to be noticed.
  • Put these people in place ahead of time and incorporate spreading the news though them into your PR plan.

Auto-launching video on your landing page helps people “stick” on your page longer.

  • People learn different ways: some people will read, but others want to listen. Listening draws the scanning reader deeper into the content, more quickly.
  • Stelzner is so convinced that video works to keep people to keep people sticking around longer, he hasn’t done an A/B test to prove it. He doesn’t want to lose sales by not including video.
  • If you are opposed to auto-launching video because of concern about negative customer reaction, he suggests testing video that shows people talking, but you don’t hear the audio unless you mouse over it.

There are tons of other great tactics covered in the article.  If you decide you have time to read all 11 pages, I hope you’ll drop back here and let me know what you found to be the best idea of the bunch or what he’s missed.  After all, as Michael Stelzner and Twitter founder, Biz Stone, have both said - social media marketing is so new that nobody has totally figured it out yet.

Idea Source: The best of web marketing and PR for the week of June 29, 2009

July 5th, 2009

Evernote - your personal clipping service

7-5-2009-11-13-39-pm1I also came across this great application that allows you to clip articles and save them for future reference. The power in this application is the ability to search by keyword across all of the material you save.  Granted, it’s an investment of time to get your Evernote database in place, but for the researcher this looks like an invaluable product.

ClickInsights: Tips on how to incorporate call to action in your white paper

ClickDocuments, Ambal Balakrishnan, July 2, 2009

7-5-2009-11-19-09-pmIf you’ve been thinking about how to leverage your white paper content to build sales leads, this blog mashup gives you a ton of great ideas to test.

A Checklist to Choose Which Internet Marketing Channel is Right for Your Business

SEOmoz, randfish, July 1, 2009

7-5-2009-11-22-24-pmI’m a sucker for checklists, I love them because they give me a brainstorming starting point when I’m developing a new marketing plan.  This list was very comprehensive and a quick read.  Did you find any new ideas to try after reading it?  Let me know in the comments.

8 First Step SEO Tips for Bloggers

problogger.com, Darren Rowse, July 2, 2009

7-5-2009-11-28-43-pmAnother great post from the blogging master, Darren Rowse.  This post is a great review of SEO best practices for bloggers.  Are you doing all of these simple steps to ensure your posts get found?

Idea Source: the best of marketing & PR on the web for the week of June 22, 2009

June 26th, 2009

My favorite marketing & pr finds for the week of 6/22/09. Think of it as me doing your heavy reading and bringing you just the cream.

Click to continue reading “Idea Source: the best of marketing & PR on the web for the week of June 22, 2009″