How much time do you study what makes some copy pop and other copy fizzle? My 5th grader often demonstrates stronger writing principles than many professionals employ. Her recent book report illustrates 8 effective writing techniques for every writer’s tool kit.
Which mobile apps work and which ones miss the mark? Presentation notes from PSAMA.
Or why I embrace the title “geek.” Complete with geeky footnotes.
I’m a day late in celebrating Geek Pride Day[1] but the reason I even know about it is that I am one. A proud, card carrying (well not really but it sounds fun) geek.
Sometime last year I started calling myself a geek, but quietly, just amongst friends. After reading Geekwire’s Geek Pride Day post this morning, I’ve decided to come out of the closet and wave my professional geek flag for all to see. Turns out I’m not alone. 1 in 5 Americans consider themselves geeks.[2]
I don’t want to identify as just any geek. Nope, I’m a SOCIAL MEDIA GEEK. Yep, it’s in all caps; after all it’s my job title. Not social media guru or expert or Sherpa, goddess, diva, rock star or any of the other creative titles social media professionals (and amateurs) title themselves.
Seems like every week there’s a new social platform that people are diving into — clothes and all. The current hot property is Empire Avenue.
EAv, as the aficionados like to call it, is a social game where you buy shares in people and “earn” dividends based on their social activities on the web (Twitter, Facebook, Flickr, LinkedIn, YouTube, blogging, and EAv.) The more you are “worth” on line, the more money you earn.
I’ve come across a couple of conversations on the site about whether or not businesses should take the plunge and so far the jury appears to be out. But then, as mega EAv player, Chris Pirillo e(Pirillo) tweeted earlier today, “They didn’t see business ROI in Twitter, YouTube at first, either.”
Have you started to see these funny squares in newspaper and magazine ads? They are known as QR Codes. QR stands for quick response. If you have a smart phone it probably has a free QR Code decoder app available. (For the old folks in the audience, didn’t that last sentence sound like something out of a Dick Tracy comic strip?) To use the QR code, simply take a photo of the code with your phone and use the app to follow the link with your mobile web browser to the url that’s specifically related to the print material or item you are looking at in real life.