Empire Avenue: Farmville meets Wall Street
Seems like every week there’s a new social platform that people are diving into — clothes and all. The current hot property is Empire Avenue.
EAv, as the aficionados like to call it, is a social game where you buy shares in people and “earn” dividends based on their social activities on the web (Twitter, Facebook, Flickr, LinkedIn, YouTube, blogging, and EAv.) The more you are “worth” on line, the more money you earn.
I’ve come across a couple of conversations on the site about whether or not businesses should take the plunge and so far the jury appears to be out. But then, as mega EAv player, Chris Pirillo e(Pirillo) tweeted earlier today, “They didn’t see business ROI in Twitter, YouTube at first, either.”