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7 Reasons Why You Don’t Need an Intern to Run Your Social Media Program


by peggyd February 26th 2 comments

There are still a lot of people that think being young gives you magic knowledge of how to use social media as a marketing platform Yes college students are cheap Yes they probably use social media more than you Yes they are well-versed in different platforms like Reddit or Formspring But those facts don’t mean they have the skills and expertise necessary to become your lead social media marketer If you are thinking a college intern would be the perfect person to run your

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Empire Avenue: Farmville meets Wall Street


by peggyd May 9th 31 comments

Seems like every week there’s a new social platform that people are diving into — clothes and all. The current hot property is Empire Avenue.

EAv, as the aficionados like to call it, is a social game where you buy shares in people and “earn” dividends based on their social activities on the web (Twitter, Facebook, Flickr, LinkedIn, YouTube, blogging, and EAv.) The more you are “worth” on line, the more money you earn.

I’ve come across a couple of conversations on the site about whether or not businesses should take the plunge and so far the jury appears to be out. But then, as mega EAv player, Chris Pirillo e(Pirillo) tweeted earlier today, “They didn’t see business ROI in Twitter, YouTube at first, either.”

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Boost Your LinkedIn Profile with Skills SEO


by peggyd April 14th has no comments yet!

Did you know it’s now super-easy to optimize for your skill set keywords? Here’s an easy (and short, 1:29) video that shows you how.

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Measuring Twitter ROI


by peggyd April 10th has no comments yet!

I’m putting the final touches on the slides for workshop teaching some PR pros about how add social media into the PR mix One of the questions I’ve been asked to address is How do you measure Twitter ROI Now for those of us heavily immersed in the tweeting world the answer seems pretty obvious Wasn’t there an article in Bloomberg com just last week reporting that Dell attributes million in sales to Twitter I suggest the following measures of ROI Number of RTs DMs and s

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